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A 12-step approach to creative strategy

Resource provided by GigSuper's expert partner Sarah Kenyon

Ideal for creatives running their own business

Having a creative strategy is all about thinking outside the business box. It’s about having a map ready to guide you where you want to go and answering the why and when of how to get there.

There’s no one size fits all approach when it comes to creative businesses – a basic strategy just doesn’t cut it anymore. You might be passionate and have the skills to back it up, but if no one knows about you then you’re simply yelling into a void. That’s where this creative strategy from Sarah Kenyon – business coach for creatives – comes in!