What do you think creatives need help and support with compared to, say, non-creative people?
Creatives are ideas people, there’s no shortage of them. However, ideas need to be actioned if they’re to be successful and sustainable. Otherwise, it’s just another idea, another goal written down in a notebook hoping to one day be turned into something tangible. All my clients have incredible ideas but the main support they require is normally around these 3 things.
- Someone to bounce ideas off and tell them whether the idea’s worth pursuing or if it’s a shiny nugget that can be parked for now.
- Someone to hold them accountable so they take action on the idea.
- Help with managing and streamlining the idea so they have an actual strategy to bring it to fruition.
How do you recognise a ‘creative?’
Some folks go into business because they want to create a lifestyle that suits them but I find that creatives go into things because they’re passionate about something. Plus, they’ll do anything to turn that passion into something that works. Creatives are persistent and willing to take a risk, I find them incredibly inspiring.
Do you think of yourself as a creative person? Your website definitely gives off a different vibe to what some might expect from a business coach 😊
As a coach, I’m an action taker, disciplined and very strategy-driven (which comes from my military background) but there’s too much beige in the world to not have some fun. I don’t believe business has to be boring, and nor should it be. I wanted to showcase my personality, I am a little quirky and don’t like to fit into a box. I wanted to bring a different perspective and experience to the coaching world and show up in a way that empowers my clients to showcase what makes them unique too.
Where did the passion for the wild west come from? 🤠
Ever since I can remember my Dad loved the wild west movies, anything with John Wayne, Kirk Douglas or Clint Eastwood would be constantly playing on the tv. While growing up my Dad always called me a straight shooter, because he saw that I’m not one to beat around the bush and I get things done. I’ve always loved the reference, but now I’ve finally found an outlet to really embrace it whole-heartedly – boots and all.
What’s the most common reason people seek out your assistance?
Well, first of all, it takes guts to ask for help. Anyone who actively seeks out assistance and puts up their hand to say “hey, I’ve gone as far as I can on my own, I need help” is so incredibly brave. It takes a lot to admit you can’t always be on this journey alone. So, the most common reason is – they’ve hit a wall. They know they want to grow but aren’t sure of the next steps. They’re looking to streamline, learn new strategies to gain clients, scale and build sustainability.
What do you love most about being self-employed?
Being able to manage my own schedule and empower my clients. That spark has never once left, I always wanted to make an impact and having the opportunity to do that each day with epic creatives is one of the most rewarding feelings in the world.
What would you say is the biggest challenge?
The constant roller-coaster of emotions, no matter where you are in your journey of self-employment I believe everyone has those moments of “WTF am I doing?” and then other moments of complete euphoria. It’s in those moments that you need your support team around you to bounce off, whether that’s a coach, a business bestie, or a group of fellow creatives.
One piece of advice you would give someone starting out on their own?
One of the main mistakes I see creatives make is that they don't treat their business like a full-time gig from day one. Not only that but when we have a hobby mindset we aren't positioning ourselves with solid foundations for the future. I always believe in starting the way you want to finish. And make sure to build a community around you that will be there when sh*t hits the fan.
What excites you about partnering with GigSuper?
I'm a huge advocate of building a solid strategy to create a sustainable business so when I was approached by GigSuper saying they wanted the same for their customers I jumped at the chance to form an epic partnership. GigSuper loves to empower their community in more ways than just setting up a super account, and I think that type of support is few and far between.
What’s the one thing you’d like to share with the GigSuper community around creative business coaching?
No successful business owner has grown entirely on their own, it’s okay to reach out and ask for help. If you find yourself stuck, then having a coach who’s familiar with the creative industries will be a game-changer. If you don’t want a stock standard one-size-fits-all approach, do some research and find the coach who’s going to be the right fit for you.