At what point in your career did you decide to go out on your own?
When I moved back to Melbourne in 2012 I decided to pivot into the small business space. I did this because I could see the immediate impact and positive changes I could bring by working directly with business owners. It was just before a trip back to the UK in 2019 when I decided I wanted to make even more of an impact and go out on my own. I’d come as far as I could working for someone else and it was time to make the leap.
What you do is anchored in the power of process, what is it about bespoke business processes that can help the overwhelmed business owner?
Designing a solution and process that’s not ‘off-the-shelf’ allows the business owner and their team to operate the business their way. Not one business is the same – they all have different ideas, goals and people working in them. So, I see having a bespoke process as something that supports not only the success of the business but also gives the business owner the headspace they need to navigate growth.
Do you find that a lot of your clients don’t have their processes down to fine art?
If so, why is that? Is it because when you’re self-employed there’s not a lot of time for the finer details?
It’s so much easier to get stuck in the old way of doing things, even when you know they’re not really working. Plus, when you’re elbow-deep in your business, it can be hard to identify what needs to change. Having somebody external come in, ask the right questions and guide the development process really helps identify areas that need to change. There’s also the fact that the ‘non-sexy’ tasks, like processes, tend to get pushed to the bottom of the pile.
What are the most common reasons people seek out your help?
- Overwhelm. They know there’s a better way to operate their business but don’t have the space and time to make a decision about how to change things.
- They’re scaling and know they need to create strategically crafted processes to support a smooth transition into the next stage of the business.
- They’re ready for change and keen to invest the time in designing the foundations that will help support their goals.
How do you approach designing customised processes for your clients?
First and foremost, I get to know my client and really understand who they are. I find out how they like to work, what their preferences and goals are and where they've been struggling. Only after that do we start to talk about their business.
What would be the one pearl of wisdom you’d share with someone who’s about to go out on their own?
Know your value, set personal boundaries and remember that there’s power in saying no. I’d also love to add that it’s important to work with people you align with. Oh, and never forget why you started your business.
What excites you about partnering with GigSuper?
I love the way you support your members with more than just superannuation. The partnerships you offer mean that business owners can invest in themselves and their business right here and now. It’s such an amazing thing to be part of, and I’m excited to support our joint communities with the partnership.